Behind the Scenes: Next Level Apparel’s “Music or Muse?” Photoshoot

Let’s Set the Stage (Literally)

When it came time to select a venue for Next Level Apparel’s (asi/73867) Festival Collection photoshoot, the Next Level marketing team began by considering the inspiration behind this apparel collection. Originally influenced by musical and art festivals, this collection is made up of casual apparel that is perfect for the music and arts scene. While the color palette mainly incorporates the sun-kissed colors found in the desert flora of the Coachella Valley, you’ll also find richer, more deeply saturated hues as well that add a bit of “rock-and-roll” edge.

Because the historical and iconic LA-based Greek Amphitheater is located right outside the Next Level Los Angeles headquarters’ backdoor, this venue was the perfect locale to highlight how this supplier supports the promotional needs for the music industry. Throughout the years, many top musical artists have performed at The Greek, not to mention all the famous motion pictures that have been filmed there. What better way for Next Level to showcase their apparel inspired by the performing arts while also shining a spotlight on the beautiful flowing fabric of the Festival Collection at the same time?

Young people hanging out at a festival

Bring on the Headliner (No Warm-Up Band Needed)

True to Next Level’s DNA, authenticity is always at the forefront of this supplier’s brand marketing efforts. As such, during the photoshoot, the models were photographed live on stage and performing with real musical instruments to capture the essence of the magic of music and its ability to become a muse for all creativity. Thus, the campaign’s name “Music or Muse?” was born!

Young people enjoying themselves at a festival

The only challenge encountered at the shoot? Getting the models off the stage!

Encore! Encore!

Don’t worry — the show doesn’t have to stop here. The next time you or your customers are looking for some creative inspiration, you can check out Next Level’s Festival Collection concert series — now on tour for your viewing pleasure.