Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot
The sound of crashing waves was calling with a higher purpose in mind when the Next Level Apparel (asi/73867) marketing team chose the location for their Sustainable Collection photoshoot. The beauty of the Pacific Coast beach was the perfect location to tell NLA’s sustainability story. That’s because each NLA shirt from this collection is made from four recycled plastic bottles, which means every tee that’s produced is a step towards a cleaner world and less plastic pollution in our oceans.
So, naturally, the NLA team packed up their gear and headed to El Porto Beach, located in the city of Manhattan Beach, CA, just minutes from the supplier’s headquarters. This beach scene gave the marketing team and photography crew exceptional natural resources to highlight the purposeful design of the Sustainable Collection. The models were happy to get their toes in the sand and even step into the chilly Pacific Ocean waves … all for a good cause, of course!
The greatest challenges the crew encountered? The intensity of the sun would shine into the models’ eyes and faces, and unexpected waves sometimes caught the models off-guard! Don’t even get us started on the ultra-friendly seagulls that wanted to steal the show and get on camera, too. Of course, this all comes with the territory of shooting in a natural environment, so the NLA team was up to the task.
Thankfully, all of that hard work resulted in a successful photoshoot. The final result was exactly what the marketing team intended to achieve: a meaningful story told through photography about NLA’s thoughtfully designed blank apparel, as well as amazing photos that distributors can then share with their customers to communicate the appeal of this unique collection.
Over one million plastic bottles are purchased every minute around the world, and studies show that the amount of plastic that has been dumped into the ocean is increasing. Even worse, in the U.S., only 9% of plastic is recycled – the rest ends up in our landfills and oceans. NLA believes that these plastic bottles can be repurposed in meaningful ways instead, such as through thoughtfully designed apparel. This supplier truly embraces the preservation of our beautiful planet, so they are just as relentless in doing their part to protect it. In short, NLA believes that wearing good is doing good.
By transforming the way they think about plastic waste, NLA has also transformed the way they create fabrics: by being dedicated to a brighter, greener future. We welcome you to be a part of that change by presenting your clients and wearing apparel that was made to make a difference, like the NLA Sustainable T-Shirt Collection.