Fabric, Fit, Finish: How To Sell Apparel on Quality
Your clients want their branded merch to convey a sense of quality, just as you want your distributorship to be known for providing the most premium products possible. This is especially true for a category like apparel because each piece is put through the test of continual wear, which can quickly reveal lackluster quality. Make sure you educate your clients on why it’s worthwhile to invest in premium promo apparel by focusing on the three Fs of apparel sales: Fabric, Fit and Finish. Next Level Apparel is here to walk you through each step.
High-End Materials for High-Quality Fabrics
The durability and softness of any apparel fabric comes down to the materials it’s made from. That’s why NLA strives for only the best components possible, taking special care to ensure no corners are cut from beginning to end. You don’t need to take our word for it – the proof is in the apparel. See for yourself with these three fan-favorite fabrics.
100% U.S. Combed Ring-Spun Cotton
Not only is NLA’s cotton grown in the U.S., it’s also ring-spun to remove more impurities than unprocessed cotton. This results in cotton apparel that’s softer to the touch and easier to print on, both of which are key considerations for promo apparel customers.
NLA Style Spotlight
Inspired by the casual-cool vibe of California, this ultimate classic cotton tee is a crowd favorite for a reason.
This cotton wardrobe essential has endless potential, thanks to its quality, comfort and mobility.
100% Recycled Polyester in Fabric Blends
NLA is proud to have transitioned all of their polyester blended fabrics to now use recycled polyester. This simple but impactful detail allows this premium blanks supplier and your clients to reduce their environmental impact and show their commitment to ethical and responsible sourcing. With many businesses seeking to launch sustainable initiatives in the new year, this is a meaningful selling point to mention when speaking to eco-conscious customers.
NLA Style Spotlight
Silky soft with excellent drape, this premium tri-blend is only made better by its recycled polyester component.
Premium Fleece Formulations
All fleece fabric is not created equal. Thankfully, you’ll find the consistent top-tier quality NLA is known for across all of their fleece formulations, allowing you to provide clients with the exact fabric feel and weight they desire for their order. Really want to impress? Recommend to your clients NLA’s luxurious sueded fleece fabric (or better yet, bring a sample for them to feel for themselves!). This fabric features a brushed “peach fuzz-like” texture that conveys premium appeal from the moment it’s touched and enforces strong brand recall thanks to that memorable tactile experience.
NLA Style Spotlight
With its retail quality and streetwear inspiration, consider this an elevated version of the quintessential cozy sweatshirt.
Increase order sizes by suggesting clients make it a matching set! These coordinating sueded sweatpants are perfect for going out or staying in.
Classic Styling Gets a Fashion-Forward Update
The only thing worse than poor-fitting apparel is the detrimental effect it can have on your client’s brand perception with consumers. Thankfully, when you source apparel from NLA, you won’t have to sacrifice a comfortable and on-trend fit just to save on cost. For reasonable pricing, your clients can invest in styles that speak to current consumer trends as well as the latest silhouettes seen on fashion runways and sold in retail stores. For example, NLA’s styles boast an excellent drape, stretch and recovery for a quality, comfortable fit that won’t go away after many wears. NLA shirts also feature a longer body that fits more nicely than standard unisex styles, with women’s styles in particular offering inclusive sizing and a flattering silhouette for all body types.
These fashion-forward considerations regarding the fit of each garment allow your clients to reinforce these valuable brand sentiments: They have their finger on the pulse of rising trends, they’re in tune with their audience’s needs, and they’re committed to providing customers with only the best products and services possible.
Premium Details for Printability & Preferred Styling
It all comes down to the details. Make sure you understand the often-overlooked apparel features that separate premium pieces from basic offerings. NLA takes care to always craft their garments with all the bells and whistles that ensure enhanced durability, superior printability and a high-end finished look.
For example, NLA offers styles with 100% cotton facing for greater versatility of technique options and more consistent print results, allowing you to provide clients with their ideal decoration method regardless of their chosen apparel styles.
Another great example of the importance of details: Take a look at NLA’s drawcords. There is an assortment of NLA styles that feature DTM (dyed-to-match) drawcords as well as eyelets to help garments retain their shape. This extra level of attention makes NLA pieces look and feel more premium than standard offerings, which clients and consumers alike are sure to notice.