How to Sell Women’s Apparel: Which Features To Look For
It’s time to update your women’s apparel offerings. Next Level Apparel (asi/73867) is making it easy with their new styles for spring 2023: the Women’s Cotton Relaxed T-Shirt (3910), the Women’s Festival Crop Tank (5083) and the Women’s CVC Relaxed T-Shirt (6600). Each of these new styles exemplifies the most on-trend and in-demand features for women’s apparel today. So, what are those features exactly? Allow us to explain.
Relaxed & Flowy Fit
Gone are the days where skintight apparel is preferred by end-users. Today’s consumer prefers more relaxed, roomier fits that prioritize the comfort of the wearer. This trend carries into women’s wear as well. If your go-to women’s styles are all form-fitting options, we recommend you add NLA’s new women’s styles to your sales presentations to speak to the rising demand for more movement and less restriction.
Modest Crop Lengths
Crop tops might be here to stay, but they look a little different than the short, body-hugging tops that were popular in the early 2010s. While still cropped, these popular tops such as NLA’s Women’s Festival Crop Tank (5083) are now a bit longer and feature a more modest length, as well as a roomier fit. This new styling makes them more versatile for all ages and occasions, giving them greater mass appeal as well as a more modern appearance.
Lightweight for Layering
Presenting your clients layerable pieces is a true win-win situation. Not only can you provide them with loungewear favorites as well as a more comprehensive apparel program, you’ll also score add-on sales for yourself in the process. Each of NLA’s new women’s styles are lightweight and breathable, making them perfect for wearing under one of the beloved NLA hoodies below.
Women’s Cotton Relaxed T-Shirt (3910)
- Unisex Santa Cruz Hoodie (9303) or
- Unisex Santa Cruz Full Zip Hoodie (9602)
Both of these selections feature 80% cotton content, the highest of NLA’s hoodie assortment, as well as 100% cotton facing for excellent printability.
Women’s Festival Crop Tank (5083)
- Women’s Laguna Sueded Raw Edge Crop Hoodie (9384)
Buttery soft and made from sueded fabric, this cropped hoodie will match the length of the cropped tank perfectly.
- Unisex Malibu Welt Pocket Hoodie (9300)
The CVC tee pairs perfectly with this hoodie, as both styles feature a relaxed modern fit and a higher polyester fabric content.
Today’s consumers are turning away from fast fashion and instead prefer high-quality garments that last. This goes hand-in-hand with the increased interest in sustainability. Your clients don’t want to purchase apparel that will fall apart and end up in landfills just as much as end-users don’t want poor-quality pieces that will end up in the bottom of their clothing drawers, taking up space. Make sure you partner with premium apparel suppliers, such as NLA who only produces high-quality, durable garments that will withstand the test of time and be worn often. Offering premium apparel is a great reflection of your own brand too!
Promo apparel is only as good as its printability. Make sure you showcase styles that can work with all of the most popular decoration methods, such as screen printing, DTG (direct-to-garment), DTF (direct-to-film), heat transfer, sublimation and embroidery. That way, you’ll always be able to pair apparel with a technique that will best suit your client’s artwork, budget and desired outcome.