Joe Simsoly, founder of Next Level, to retire as CEO; Randy Hales as Successor

Next Level, a leading manufacturer and supplier of premium blank apparel, announces that Joe Simsoly, founder and chief executive officer, will retire as CEO, effective August 8, 2021. Mr. Simsoly will continue to serve on Next Level’s board of managers and will remain a significant shareholder in the business. In November 2020, the board of managers recruited and appointed Randy Hales as Next Level’s Co-CEO as part of a 2018 succession plan.

Joe Simsoly is the definition of the American dream. After immigrating to the US in 1980, he launched a denim brand, followed by a revolutionary sublimation printing facility. Joe’s customers were requesting a higher quality t-shirt than was available in the market and, seeing an opportunity, Joe launched Next Level Apparel in 2003. “Joe has been a very hands-on founder and leader; his influence has been significant in every aspect of Next Level as he built the company from the ground up. The foundation he built will serve as a strategic platform to build on for a very long time,” comments Randy Hales the company’s Co-CEO. “On behalf of the entire company, customers, colleagues, and friends of Next Level, I want to thank Joe for his countless contributions to the business and industry as a whole.”

Joe Simsoly gifted 1 billionth shirt

Pictured Above: Joe Simsoly and NLA Torrance team commemorating his legacy with an incredible momento – Next Level Apparel’s 1 billionth shirt on its founding style, the 6200. 

Simsoly will continue to stay connected as a board member and significant shareholder. “It has been an honor to watch Next Level become an industry leader. I’m confident that the company will continue to grow and innovate under Randy’s leadership. He has deep knowledge of our company and has been a valued partner to me and the senior management team,” said Mr. Simsoly. Next Level is the 5th company in which Hales has served as the CEO.

Next Level recently relocated the company headquarters to a state-of-the-art office/warehouse facility located in Torrance, CA, to support the tremendous growth the company is experiencing.


About Next Level Apparel

Since its founding in 2003, Next Level AppareJoe Simsoly, founder of Next Level, to retire as CEO; Randy Hales as Successorl has become the premium basics brand that drives purposeful innovation, values inclusivity and is committed to improving communities. Next Level Apparel introduced the original CVC and Sueded collections into the wholesale market and set a new standard for premium basics in ultra-soft wearable fabrications. Next Level is driven to provide best in class premium garments while increasing profitability across over 100 styles that are always in stock. As a Fair Labor Association affiliated brand, Next Level’s factories are committed to the highest ethical standards of conduct and best quality practices.