Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded
Before 2020, loungewear was for just that: lounging. As long as items were comfortable, they were good enough for wearing around the house. However, that all changed once social distancing and stay-at-home orders took hold during the pandemic. Consumers became accustomed to living in comfort 100% of the time and they began demanding comfort for all of their apparel. This still continues today, whether they’re running errands, working out or heading out on the town to socialize. Suddenly, loungewear rolled off the sofa and onto the streets, changing our perspectives on where comfort can travel – and making us all question why we settled without it in the first place.
Today, loungewear is the hottest apparel trend that lives on, as the “quarantine uniform” is certainly here to stay. With fall and winter right around the corner, now’s the time to get up-to-speed on the most popular loungewear styles your clients will love and end-users won’t want to stop wearing. Even better? Next Level Apparel (asi/73867) has all the premium picks at affordable prices, so you can start fulfilling loungewear orders today.
Cozy Relaxed Fit
Women’s Laguna Sueded Raw Edge Crop Hoodie (9384)
Meet the hoodie that’s made just for her. The 9384 adds fun spirit to a modestly cropped hoodie made from ultra-soft sueded fabric, tailored for her with a cool and casual California-inspired vibe. Premium features include a Jersey-lined hood, DTM (dyed-to-match) flat drawcords with metal eyelets, contrast 3/8 back neck binding, long sleeves with 1×1 baby ribbed cuffs and a modest cropped length with raw bottom edge. Tear-away Label. XS – 2XL.
Unisex Malibu Welt Pocket Hoodie (9300)
Experience the ultimate softness and comfort of this elevated casual hoodie. The 9300 offers up unique minimalistic detailing, like a longer length straight bottom hem (waistband-free) for a clean and modern polished look. Premium features complete the look: side seams for a better fit and shape retention, DTM drawcords with metal grommets and set-in sleeves with 1×1 baby ribbed sleeve cuffs. Locker patch and tear-away label. XS-3XL.
Beach Fleece Favorites
Unisex Santa Cruz Hoodie (9303)
This super-soft hoodie is just like hanging out with your best friend. The 9303 is an easy, relatable staple for end-user closets. This classic sweatshirt has a comfortable, relaxed fit with just the right amount of weight to keep wearers cozy. The premium printable 100% cotton face with brushed fleece backing makes it super easy to get your client’s marketing message across. There is also a bonus locker patch for a customized printable retail label. Other premium features are the Jersey-lined hood with natural drawcord and set-in long sleeves with 1×1 baby ribbed cuffs and waistband.
Unisex Santa Cruz Full Zip Hoodie (9602)
Zip it up or zip it down, it’s still the softest beach fleece around. The 9602 is a versatile companion when end-users need that perfect lightweight and cozy layer. The premium printable 100% cotton face with brushed fleece backing makes it super easy to make a statement with your client’s logo or graphics. The classic fit makes this hoodie perfect as a layering accessory piece or as standalone loungewear essential. Premium features to point out to clients are the 1×1 baby ribbed cuffs and waistband, tear-away locker patch for customized retail branding, and premium antique brass zipper and natural colored accent drawcords which keep this look casual and elevated.
Don’t Forget Sweatpants
Unisex Fleece Sweatpants (9803)
New this fall, these modern yet classic sweatpants feature great attention to quality details such as a back pocket and fully adjustable waistband with DTM drawcords. This style is available in three top-selling core colors and two fleece blends: 60/40 and 80/20. End-users will enjoy its perfect weight that’s warm without being too bulky and heavy. XS-3XL.
Also, check out the coordinating Unisex Fleece Quarter Zip (9643), new this fall! This garment is perfect for those clients who want even more options for layering. Recipients can put the collar up for a modern and polished look or wear it open for a sporty, relaxed vibe. You can bet this one will be on everyone’s wish list! It’s also available in three top-selling core colors, two fleece blends and comes in sizes XS up to 3XL.