“Music or Muse?”: Get Inspired by Next Level Apparel’s Festival Collection
Inspired by the art and music festivals of Coachella Valley, California, Next Level Apparel’s (asi/73867) Festival Collection showcases the sun-kissed colors of the valley’s flora as well as flowing fabric that dances in the warm desert breezes. Because of this, Next Level named the Festival Collection’s marketing campaign “Music or Muse?”, to honor the collection’s performing arts inspiration, as well as the free-flowing creativity this collection will inspire for you and your clients.
As you can expect from NLA T-shirt fabrics, the 65% polyester / 35% cotton blend of the Festival Collection works great with all traditional decoration techniques. One particularly applause-worthy technique, however? Full-color sublimation! Traditionally, most sublimation-friendly fabrics are scratchy and uncomfortable, but that’s far from the case with the Festival Collection. In fact, this collection is known as a sublimation printer’s dream thanks to its luxurious soft hand, amazing drape and flow and its lightweight, silky fabric that doesn’t skimp on durability – all elements you’d find in styles sold at premium retail stores. As the preferred fabric choice for sublimation and screen-printing, you’ll be able to recommend the styles in this collection for a wide range of client projects.
Now let’s shine the spotlight on a few stage-worthy styles your clients will love.
- Women’s Festival Muscle Tank (5013)
This tank is one of the most versatile styles on the market, thanks to its modest scoop neckline, slightly curved bottom hem and racerback fit. It’s a blend of all the best features of both traditional tanks and sleeveless shells with a little more neckline coverage. Be sure to also point out its 1×1 baby rib set-in crew neck with front cover stitching, hemmed armholes and side seams — all premium apparel details that Next Level is known for.
- Women’s Festival Scoop Neck T-Shirt (5030)
Bringing a fashionable edge into the mix, this great layering piece has a wide set-in scoop neck with 1×1 baby rib and front cover stitching, hemmed sleeves, side seams and a raw-edge exaggerated drop-tail hem that looks amazing from all angles. Be sure to recommend this style to fashion-conscious clients.
- Women’s Festival Tank (5033)
This style is an absolute must-have for summer promotions. Its ultra-feminine styling with slim 1” straps makes it the perfect promo for festival wear, streetwear or athletics. Point out other premium details like the scoop neck, armholes, side seams and its versatile, scalloped bottom hem that looks great both tucked in or untucked.
- Women’s Festival Crop Top (5080)
What makes this crop top so universally appealing is its modest cropped length that hits at just the right point. Let clients know about the rest of its fashion-forward and flattering features, such as its feminine crew neck with set-in 1×1 baby rib and front cover stitching. The raw sleeve edge and bottom hem also gives this style a modern twist.
- Unisex Festival T-Shirt (6200)
The fit of this tee is impeccable and universally flattering on all genders, shapes and sizes. That’s why it was voted the T-shirt “assortment staple”. It also has premium features like lightweight jersey (40 singles, 120g/3.5 oz.), a super-silky soft fabric finish, impressive durability and drape and high-end details like its 1×1 baby rib set-in crew neck with front cover stitching, hemmed sleeves, side seams and a straight bottom.
Now that you have your set list for sales, you’ve got all the inspiration you need to make your client’s promotions a rockstar-worthy success.