Behind the Scenes of the Festival Collection Photoshoot by Next Level Apparel
Next Level Apparel is thrilled to introduce the Festival Collection, a bright and bold assortment of apparel items designed to embody the free-spirited, the bold and the restless. Inspired by “festival season” (AKA the summer concert season known for events like Coachella and Lollapalooza), this collection combines fashion-forward retail style, trendy and tuned into influencer culture and the laid-back bohemian lifestyle festivalgoers are known for.
To encapsulate the adventurous and free-spirited vibe that this collection was inspired by, Next Level Apparel set out on an ambitious photoshoot that took place in both Joshua Tree and Palm Desert, CA. While the Festival Collection certainly takes cues from a bohemian lifestyle, the garments themselves are much more versatile, appealing to popular markets like athleisure and streetwear too. As such, Next Level needed to visually represent all the facets that make the Festival Collection so great, while also shooting all the many garment types and colors in a limited time – no small feat!
To accomplish this, Next Level sought out two different sets that each offered a variety of landscapes and settings to shoot on. Additionally, they carefully curated a shoot schedule that allowed for multiple photoshoots to happen simultaneously, giving the team enough time to capture all of the many styles and shades the Festival Collection includes. The shoots even continued into the night to capture the true livability of these versatile pieces. Indoors, outdoors, day or night – this is the apparel end-users will want to wear.
Check out some of our favorite shots from the shoot below. Or better yet – share these images with your clients on your next sales call to communicate the trendy appeal of this innovative collection.